Telecom: churn, network and revenue assurance on one lakehouse

Telecom operators collect huge volumes of data: network events, usage records, billing, customer care and digital channels. Few use it fully.

Three use cases with clear value

• Churn prediction: combine usage, billing, complaints and network quality to predict who is likely to leave, then trigger targeted offers.
• Network analytics: stream network events into Delta tables and show quality by site and region in near real time.
• Revenue assurance: reconcile usage, rating and billing automatically to find leakage early.

Adding AI for customers and staff

With customer and product data governed in Unity Catalog, operators can build care assistants with Agent Bricks and Vector Search. Agents get answers from one place instead of searching several systems.

From telco to techco

Many operators want to offer data and AI services to their own business customers. A well-governed lakehouse is the starting point. It lets the operator package data products safely and repeat them across markets.

Our approach

We start with one high-value use case, usually churn or revenue assurance, and build the shared foundation as we go. Each new use case then reuses the same pipelines and governance.